🌍 How the EU Regulates Retail Marketing Practices to Promote Sustainable Consumption

As the EU Green Deal reshapes how products and services are marketed, understanding how consumer law regulates sustainability claims has never been more important.

Join us for a practical and insightful session exploring how EU legislation combats greenwashing and unfair marketing practices — from exaggerated environmental claims to premature obsolescence — and how national authorities coordinate their enforcement actions against multinational companies.

🎙️ Speaker: Marie-Paule Benassi – Former Head of Unit, European Commission, responsible for implementing EU consumer law

☺️ Gain first-hand insights from one of the EU’s leading voices on consumer protection and marketing regulation.

📢 Don’t miss this opportunity to stay ahead in sustainable retail, marketing compliance, and EU consumer law. 

📅 Wednesday, 28 January 2026, 16:00-18:00 CET | 🖥️ Free Online Seminar

🔗 Register here: www.eurecapro.eu/eu-regulates-retail-marketing-practices

This project was funded by the European Union under the Grant Agreement No 101124439 "EURECA-PRO 2.0". Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.